Join
 

Origgo has evolved. It has grown. It has ripened.
That’s why we’ve changed our name. Because we now know that unity is the path to growing together.
We present our new project. Our new brand.

Here we are, we are Senda.
The New Way to authentic berries.

A new way to market
berries is possible.

We are the only fresh berry marketeer to establish
a new way of doing business through the prism of equity
and transparency with its grower partners.

Welcome to the
Berry Movement.

 

The time has come for authentic berries.

Because the status quo can be improved. There is an old method of doing business. The Senda Berry Movement is the new way of doing business. The interaction between growers and marketeer in a fair and equitable way.
We call upon growers to join the movement. So that, united, we can build our own path. Because only by being united will we succeed in growing.
Uniting origins to grow together.
United to grow together.

Wherever there is a grower, wherever there is a distributor, they must know that there is a new way of doing business based upon equity, confidence and transparency.

 

The Berry Movement,
your Berry life.

Our Berry Movement is our Berry Way of Life. It’s the Berry fever. From inside it motivates, from outside it seduces.
It’s a new viewpoint, a new way to do business. We are a new angle of approach based upon growers united towards a common goal. We are a call to change the status quo. A movement based upon being original.
Being authentic, to transform the reality in which we currently compete.
We are the change.

Uniting origins
to grow together.

Do you know the story behind
every Berry on your shelf?

In Senda we offer full traceability. You know exactly where your products come from and how they reached you. Every berry has its own story, and we tell it from the origin to the shelf. In Senda we don’t just offer products, but also the full story behind them, with a transparency that generates confidence.

On my shelf,
I want authentic berries
with full traceability.

3/6/5: Our goal

3/6/5 are not three numbers. It’s just one. 365.
And they’re days. 365 days. A year.
It’s the period where we want to cover the needs of our customers. Fulfilling your order. All year round. Only the collaboration between origins across the world, with certified farms and packhouses, will enable us to offer 365 availability, whatever the berry.
This way we will guarantee consistency of supply all year round, in any one of our berries.
Senda is the path for certified 365 availability.

 
 

We can assure consistency
of year-round supply.
Together in planning for the needs
of growers and customers.

 

What is the
Berry Movement?

It is born from our understanding or our sector, it’s our way of life, our Berry Way of Life. Whether you’re a grower or a distributor, we invite you to join the change. Ask us to tell you more about how you can take part in a new way of working in the berry category.
Come and join us.
Join the Berry Movement!

 
01

The Berry
Movement.

We are a new way of doing things in berry production and marketing. A new way based upon fair and equitable interactions.
We work and move forward together, so that our producer partners and distributors grow together.
Our mission is to expand The Berry Movement throughout the production areas of the whole world, throughout the markets of the whole world.
02

Authentic berries
with exclusive genetics.

We are the way of bringing consumers the best berry genetics produced in different origins.
We offer our producers an exclusive and continuously evolving genetic development program, designed to adapt to different parts of the world, to supply berries 365 days a year.
Ask us for information about the berries in our exclusive varietal program.
 
03

Transparency
and equity.

At Senda we are driven by a deep conviction: transparency generates trust.
It is our path, our way of doing things; to guarantee that all concerned understand where value is added and what costs are implied in the supply chain.
04

Last but
not least.

At Senda we believe in a new way of doing business in the world of berries, but we do not forget the important things that concern
us all.

  • Sustainability in production and marketing.

  • Equal opportunities and treatment of people.

  • The quality of our berries and a level of service that lives up to the expectations of our customers.